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古井贡酒(2)

来源:鲜淘网 2024-11-15 09:13:31      鲜淘网 手机版

古井酒文化博物馆现为国家AAAA级旅游景区，居安徽省十大行业馆之首，是亳州市首屈一指的博物馆，亳州市爱国主义教育基地。以古井酒文化博物馆为点，以参观生产工艺为线的古井集团被国家命名为首批“全国工业旅游示范点”。

绝世风华酒名记

即使处于春风得意，纵然遭遇雄关绝世风华重挫，天下群英也总是戒骄戒躁，自强不息，奋勇争先。早在清代一些文人雅士有感于此，经调查论证综合研究，审慎选定品质绝佳、驰名中外的古井贡酒这一传统名产，冠名“绝世风华”，将美酒美名一同奉献给那些造福人民、豪情不拘的风流一代。这便是酒名的历史由来。

“古井贡绝世风华”独得天地灵气无穷之厚，系依托特异的地域生态环境，由酿酒大师撷取“古井”之甘露，以著名历史文化遗存之明代黄泥老窖、特选的优质原辅料，采用代代相传神妙独特的工艺，结合高科技，经以陶坛窖藏7年老熟而成。本品源自水谷清华，香气幽雅，醇厚谐调，绵甜爽净，回味悠长，风格典雅独特，酒体丰满完美，自古浓香独秀，风华绝世，不可易地仿制，诚为天工开物，琼浆玉液，国色天香。

4 荣誉 　

4.1 行业荣誉

1963年第二届全国评酒会金质奖，中国名酒

1979年第三届全国评酒会金质奖，中国名酒

1984年第四届全国评酒会金质奖，中国名酒

1988年巴黎第十三届国际食品博览会，唯一荣获金奖的中国名酒

1989年第五届全国评酒会金质奖，中国名酒

2013年古井贡酒酿造遗址被国务院列为“国保”　

2013年“华樽杯”第五届中国酒类品牌价值评议活动中，“古井贡”品牌价值为261.65亿元，位居全国白酒行业第六位。

4.2 中国八大名酒

茅台、五粮液、剑南春、泸州老窖、古井贡酒、汾酒、西凤酒、董酒

5 商标由来 　

5.1 九酝春酒

东汉建安年间(公元196年)，曹操将家乡的"九酝春酒"（即古井贡酒）以及酿造方法献给汉献帝刘协，自此"九酝春酒"（古井贡酒）成为历代贡品。

5.2 注册商标

古井贡酒的商标注册却颇费周折：1960年2月26日，古井酒厂按级申请注册古井牌古井贡酒商标时，3月18日，中国工商行政管理局却致函答复:古井酒厂申请注册的古井牌商标可以使用，但"古井贡酒"最好改为"古井酒"，也就是“贡”字不能用。后经据理力争，后经中央工商行政管理局同意使用古井牌古井贡酒的注册商标和产品简介。古井贡酒1960年5月被评为安徽省名酒，1963年11月，在全国第二届评酒会上，被评为中国八大名酒第二名。从此，古井贡酒进入中国名酒行列，名字也越叫越响。

5.3 经历浩劫立品牌

十年浩劫期间，文化界及中国传统文化受到了最严重的摧残。带有中国传统文化色彩最浓的"古井贡酒"也难逃劫难。1967年古井贡酒的"贡"字被戴上了"四旧"的帽子惨遭战害，数十万套"古井贡酒"商标被一举焚之，简易新商标"古井酒"以"革命"身份进入"革命者"手中。然而，文化的魅力是无法消退的。应消费者的强烈要求，古井酒厂1973年上报安徽省轻工业局请求恢复使用古井贡酒商标。1973年9月1日，安徽省革命委员会轻工业局下发文件，同意恢复古井贡酒名称的批复。

从此，古井贡酒这个历经政治、经济、文化沧桑的品牌才被固定下来，并为人们所钟爱。

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