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大白兔奶糖(2)

来源:鲜淘网 2024-11-08 09:31:48      鲜淘网 手机版

大白兔奶糖的口味和包装也不是一成不变的。资料指刚发售时，白兔图案是卧着的；其后修改成今日的跳跃状。另外除了传统的牛奶口味外，也添加了咖啡、拖肥、花生鸟结、鲜果、红豆等口味，更加入富中国特色的“奶油话梅味”等。今日的奶糖经过多次改良后，主要成分包括砂糖、明胶、炼乳、奶油、奶粉等。

大白兔奶糖的商标1993年7月被中国国家工商行政管理总局、商标局认定为中国驰名商标，于1997年11月起转让至冠生园（集团）有限公司

3 品牌荣誉 　

1、2004年，“大白兔”品牌被评为中国名牌

2、2004年，“大白兔”糖果被评为国家免检产品

3、2003年，“大白兔”奶糖荣获上海首批原产地标记注册认证

4、2003年，上海冠生园食品有限公司荣获上海市质量金奖企业

5、1995年--2004年，“大白兔”品牌连续十年被评为上海市名牌产品

6、1998年起，“大白兔”品牌被认定为上海市著名商标

7、1995年，“大白兔”糖果荣获全国畅销国产商品“金桥奖”第一名

8、1993年起，“大白兔”品牌被认定为中国驰名商标

4 品牌故事 　

国宾礼品

1972年，美国总统尼克松访华，其随行人员先行来到上海，觉得大白兔奶糖非常好吃，就推荐给了尼克松。尼克松也非常爱吃，于是周总理当即批示将大白兔奶糖作为礼物送给尼克松。当年，听装大白兔奶糖成了美国人民复活节争相购买的礼品。

总理加班的好伴侣

当年，周恩来总理非常喜欢吃大白兔奶糖。众所周知，周总理工作非常辛苦，为国操劳，常常要加班到深夜。而他的办公桌上总是会放上一袋大白兔奶糖，加班的时候，时不时吃上一颗。就这样，大白兔奶糖成了周总理的加班好伴侣。

舍不得的留恋

澳大利亚某驻沪公司的总经理非常喜欢吃大白兔奶糖，他的办公桌上天天都会放着大白兔奶糖，每天他都要吃掉半公斤。而每次澳大利亚总公司要把他调回去工作时，他总是以已经适应上海的环境为由留下来。其实私下里他告诉朋友他不想回去的真正原因是澳大利亚吃不到大白兔奶糖，而这里可以天天吃到。

和平之糖

伊拉克战争期间，国内某新闻社的战地记者到战争前线捕捉新闻，且随行带了几包大白兔奶糖。当地儿童看见了以后，也很想吃。记者看着这些饱受战争摧残的儿童都十分瘦弱，觉得非常可怜，就把大白兔奶糖分给他们。这些儿童都十分珍惜这得之不易的奶糖，不肯整颗放进口中，而是舔着吃。他们还向记者表达了希望能和全世界的儿童共同享受和平，并一起开开心心吃大白兔奶糖的心愿。

长寿之糖

广州一位102岁的老人自大白兔奶糖有的买以来每天一定要吃一定数量的大白兔奶糖，从不间断。她的儿女认为他们的母亲就是因为吃大白兔奶糖而长寿的。而她的邻里则亲切的称她为“兔奶奶”而北京却有一位“兔爷爷”，今年也94高龄了。他也是自大白兔奶糖有的买以来从未间断吃大白兔奶糖，每个月都要吃掉两、三公斤。一天，他不小心被一辆车撞了，可到医院一检查，却毫发未伤，当日就走着回家了。家里人都认为是大白兔奶糖增加了他体内含钙量而避免了受伤，而冠生园集团总经理听说此事后当即派人前去探望老人，并送上了他最喜欢吃的大白兔奶糖。

奥运冠军与大白兔

第二十八届雅典奥运会男子69公斤级举重冠军张国政当年为了追求他的爱人，特地趁在上海比赛期间买了20斤左右的大白兔奶糖带回去给他爱人，因为他爱人喜欢吃糖。他爱人终究被他的诚意所打动，成就了这段美好因缘，大白兔也在无形之间成了奥运冠军的爱情纽带。

无独有偶，另一位雅典奥运会冠军——女子69公斤级举重冠军刘春红从小就喜欢吃大白兔奶糖，平时老是要她的教练帮他捎带两斤回来。而亚洲女子撑杆跳高记录保持者上海姑娘高淑英也特别爱吃大白兔奶糖，在赴国外或外地比赛过程中都要带几包大白兔。看来，大白兔奶糖还真与冠军有一种不解之缘。

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